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    Play

    Champion changed jobs

    The people who bought from you or used your product every day already know what it does. When one of them changes jobs, the new company gets an introduction from someone who has seen the results. This play makes sure that move is noticed.

    Trigger

    A past buyer or main user of your product starts at a new company.

    The play in four steps

    1. step 1List your champions.
    2. step 2Watch for moves.
    3. step 3Check the new company.
    4. step 4Send it from someone they know.

    Past buyers and main users are pulled from HubSpot into Clay.

    Clay checks their profiles on a schedule and flags a new employer.

    The new company is checked against your ICP, and the account and contact are created in HubSpot if it fits.

    A warm sequence in Lemlist goes out from the person at your company who worked with them, referring to the work you did together.

    Tools used

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