Fractional GTM engineer in Lund
I build the system behind your pipeline and hand it to your team.
European B2B companies call me when the product sells but the go-to-market runs on goodwill and spreadsheets. I work inside the stack you already pay for, from HubSpot and Pipedrive to Clay and Lemlist, build the outbound, CRM and automation it needs, run it until it books meetings, then train your team to run it.
The GTM Audit is free and takes 30 minutes, live on our first call. Bring your pipeline goal and what you have tried so far.
- signalHiring signal on LinkedIn
- enrichAccount and buyers found in Clay
- scoreFit and timing checked
- runSequence sent from Lemlist
- outcomeMeeting logged in HubSpot
Teams I have built for
The usual options
Most B2B teams try three fixes before the system gets built.
| Option | Who does the work | Where it is built | What you keep |
|---|---|---|---|
| Agency | A team you rarely meet, running a shared playbook | In the agency's own tools | Reports, until the contract ends |
| Hiring in-house | A VP Sales, SDRs and a RevOps hire | In your stack, after months of hiring and ramp-up | The people, for as long as they stay |
| Doing it yourself | Founders, between product meetings | Wherever there is time that week | Whatever survives the next launch |
| One embedded engineer | One senior person who builds it and runs it | Inside your own CRM, Clay and sequencer | A working system, documented, and a team trained to run it |
What I build
A play turns one buying signal into one booked meeting.
Each play starts with something that happens in your market and ends with an action in your CRM. I choose the few that fit your buyers and build them inside your tools. Three examples:
A target account starts hiring
A target account starts hiring. Clay flags the new role and finds the people who will own the budget, the account is scored for fit, and a sequence opens with the hire.
Pricing page visited twiceA known account comes back
The visit is matched to the account and the owner in your CRM gets a task the same day, with the pages viewed.
Champion changed jobsSomeone who bought from you moves
The new company is checked for fit and a warm sequence goes out from the person who knows them.
How I work
Every engagement runs diagnose, build and run, and ends with your team owning it.
Before the build starts, we agree what the system should produce and how we will measure it, and we review it against that measure while it runs.
- weeks 0 to 2Diagnose
- week 3 onwardBuild
- weeklyRun
- endHand over
Diagnose: I review the stack and the data, check your ICP against closed-won deals and name the bottleneck. You get a 30-60-90 plan.
Build: I ship the systems in priority order inside your own accounts: outbound, CRM, inbound flows, automation.
Run: I operate them with you, review pipeline weekly and run experiments until the numbers hold.
Hand over: Your team gets documented playbooks and the access, and runs the engine without me.
Price
Five ways to work together, priced in public.
GTM Audit
Free
A live, outside-in read of your go-to-market in our first call, 30 minutes.
GTM Blueprint
€1,900
Two weeks with data and stack access, delivered as a 30-60-90 plan anyone could build from.
Sprint
€6,000 to 12,000
One system built in four to eight weeks at a fixed price: an outbound engine, a CRM rebuild or a Clay workflow.
EmbeddedFlagship
€7,500/mo
I join as your fractional GTM engineer, build the engine, run it and hand it over. Month-to-month.
Advisory
€200/hr
On-call help for one problem: deliverability, a Clay workflow review, stack selection.
Questions
What people ask before they book.
Who you work with
Dante Emilio Grassi
Close to ten years in B2B sales, marketing and business development. I started Emilio Consulting in 2014. Before going independent I was CEO of Lunicore, a 60-person consulting firm in Lund. I studied business and economics at Lund University, with courses in data science and machine learning, and I still work from Lund with companies across Europe.
More about meStart with a 30-minute read of your go-to-market.
On the call I go through your site, your search footprint and your funnel as a buyer meets them, and tell you where it leaks. You leave with that whether or not we work together.
Book a GTM Audit